#projects {brands}

Personality Marketing for lawyers

A strong brand is formed from a wide variety of personalities - these should be made visible.

What I bring

 

. consulting and coordination

. content creation

. creative direction

. digital marketing coachsulting

Relaunch of established law firm brand

Lawyers boutique develops its brand in an agile and participative process.

What I bring

 

. Consulting for the participative process

. Design of empirical surveys

. Digital and analog workshop facilitation

. Explanatory films on brand strategy, brand management

Brand building Bankruptcy law firm

A law firm with 5 locations and decentralized management builds and expands its brand within digital touchpoints.

What I bring

 

. consulting, strategic & communicative

. conceptual design of media formats

. coordination of design team and brand team

. establishment of internal marketing team

. empowerment and knowledge transfer

. internal brand and culture transformation

3 online workshops to create your professional coach website ...

... or: DIY – Do it Yourself: empowerment and guidance for marketing and communication.

Workshop 1:

. WHY, WHAT, HOW
. internal motivation
. portfolio check
. Business Model Canvas

Workshop 2:

. proto personas
. user stories
. CMS themes and modules

Workshop 3:

. client journey
. marketing topics, media and channels
. programming and editorial consulting

Optional:

. website conceptual design
. brand storytelling
. wireframes
. visual storytelling

„At this point, an “interim thank you”: your project coachsulting works very well! I think it’s great how you exercise overall management, staff intersections and safeguard them.“
— Stephan, CEO
„Valuable tools and food for thought help to structure the search for solutions. Kathi Fervers’ competent, very open and pleasant manner makes every session very productive and inspiring. I can only highly recommend Kathi Fervers.“
— Fabienne, Marketing Manager
„Thank you for the great input. I am leaving every session full of new insights!“
— Antje, Digital Specialist

Publications (German only) 

Interview Süddeutsche Zeitung: Polarizing brands

Conceptual and editorial consulting book: Traumgartenkonzepte

Book chapter on strategical positioning for success in PR handbook

Conceptual and editorial consulting book: Strategic IP Management

Speaker coaching and text editing for audio Training: Gut und gern verkaufen

Let’s talk.